About
Sparkroom is the marketing automation leader for higher education. With Sparkroom, direct response marketers have the tools needed to measure, manage, and optimize their spending across direct response channels. Sparkroom’s software enables schools to capture and analyze information generated by student inquiries, while gaining critical business insights into the performance and efficiency of all direct marketing activities. Sparkroom was acquired by Nelnet Inc. (NYSE: NNI) in February, 2010.