About
Qoints - Adaptive Digital Marketing Intelligence (DMI) and Performance Benchmarking for Enterprise Marketers Qoints is a collaborative repository for digital marketing data; it allows marketers to monitor the success of their campaigns against their competition in real time and gain actionable intelligence from they data they collect. The insights and predictions Qoints generates are used by brand marketers (and their agencies) to justify tactical decisions before, during and after a campaign and get maximum ROI from a marketing budget. Using a democratized approach to performance benchmarking and data warehousing, Qoints delivers a simple, data-driven solution that provides digital marketers with the competitive intelligence they need to create the most effective promotions for their target audiences. Qoints participated in the Toronto-based accelerator INcubes' summer 2013 cohort.