About
The Goal: The average North American household is enrolled in 22 loyalty program, according to COLLOQUY research. With the competition for consumer participation escalating, MoPals entered with one of the world’s first crowd sourced loyalty program. Its reward incentives were designed to go beyond in-store purchases to establish a community-driven platform that aims to reward its members according to their brand ambassadorship via social media. The Initiative: Launched in December 2013, the MoPals beta program rewards community members for making purchases at participating businesses and engaging in a range of social media activities that enhance brand value. MoPals offers a cost-effective means for small- and medium-sized businesses to go mobile. With a selection of fully automated tools, MoPals provides these companies the flexibility and freedom to control their own marketing efforts.