About
Problem: People behave how they are measured. Artistic collaborators are not rewarded for their commitment. As a result spectacular projects are abandoned every day. Films, events, bands, etc. – depend on collaborations Marketplace: MyGolio makes it simple for creative leaders and collaborators to connect, collaborate and reward partners with KUDOS. MyGolio is built around proven organization-behavior theory currently deployed by McKinsey's Implementation group. The founder, Ian Nichol, personally led clients to improve their annual profits by $50M. Using MyGolio Artists will see projects finish faster & better results. Applied arts in the US is more than 10x larger than the cab industry (and that is what's declared). Focus on a Local Pilot: Creative projects are often quite local. MyGolio is focusing on piloting and testing in Toronto before rolling out to other regions. The Toronto scene is large, there are +15000 students currently enrolled in applied arts.