About
Social media is the catalyst behind the collaborative economy we are now entering where relationships are key. Social media is about building trust as much as it is good old fashioned networking. Social Ads just don't cut it, while great for generating brand impressions, they are poor at creating real meaningful social engagements. How do we do it? We listen A LOT and then directly/indirectly engage, create curiosity, intrigue, (at times surprise people - we call it our serendipity effect), but most of all, we generate social impressions, stimulate conversations, train/support our clients and build businesses via relationships. We used to obsess with growing a following base, but once we hit an internal ratio of making one new friend every 15 seconds, we figured it was time to really focus on what makes businesses grow - conversations! Social impressions and conversations are key.